Oh look! You’ve found me, suitably tucked away here to stay out of the limelight. The girl boss behind Elma Park. Mother, lover, and Instagram scroller… Dreamer. Rose coloured glasses on, latte in hand, I’m holding this show up.

Elma Park is the product of a good tax return, maternity leave (cue the Elma in Elma Park) and some big girl pants. There was a space in our local retail market for home and lifestyle and after chatting with a girlfriend I decided I’d be really disappointed if someone bet me on it. I went home and registered my trading name that afternoon, baby in arms.

What I wanted was to sell nice things to nice people and that is exactly what I get to do.

You’ll find the doors opened Thursday-Saturday in St Arnaud, Victoria.

Fast Five

Won’t catch me without … I am ashamed to say it’s my phone. #genz

McDonalds Order … It’s the bacon and egg Mcmuffin babe.

When I’m not here I am … Fighting the good fight, teaching toddlers it’s not ok to eat things off the floor.

Will dance to … You betcha, I’ll bop along to almost anything. I’m a chill indie kind of woman though, so it’s a low key bop.

Hidden talent … Husband would say it’s not answering the phone. Awkward.. Considering I’ve always got it.